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After two days of demos, discussions and networking, the Business Travel Show is over. After the success of last year, we knew we had to pull out all the stops to make 2019 even bigger and brighter.

This year Clarity showcased not one, not two but three products with presentations being given on the stand at set times throughout the show.

Wednesday morning saw Director of Sales and Account Management Paul Casement and Head of Online Development Ruth Nicholls unveiling Clarity’s new booking platform, Go2Book on the stand, with visitors and press attending to get a first glimpse of our re-imagined online tool.

Later in the day Product Manager Will Murray, Head of Management and Information Darren Williams and Data Quality Manager Helen Mairs also hosted presentations of Go2Track and Go2Insight, allowing visitors the chance to observe the full Go2 suite of products and how they work together to improve the traveller, booker and company travel management experience.

Our team of experts were on hand throughout the day to discuss our manifesto, Hearts & Minds, which extended a challenge to the procurement community to take a traveller centric approach, shifting focus from the purely cost driven mentality of previous years. Over the last few months we’ve brought familiar industry faces, Clarity experts and suppliers in to our offices to discuss how businesses can truly capture hearts and minds, looking at areas such as sentiment & statistics, wellbeing & profit, freedom & security and much more.

If you didn’t get the opportunity to attend the show, you can still grab a copy of our manifesto by clicking here and of course our business development team are always available if you would like to discuss travel management services or book an appointment to see our demos.

Thank you again to everyone who took the time to meet us at the Business Travel Show and we look forward to sharing more news and updates over the next few weeks.


For further information on how we can help you with your business travel requirements contact us on:

0800 731 1627


After much anticipation, the Business Travel Show was the perfect setting for us to launch our new online travel booking tool. Speaking at the event, Head of Online Product Development, Ruth Nicholls said “This is not just a simple re-skin, this is a reimagining of the booking process. As a company we have always put the traveller at the heart of all we do and the new version of Go2Book lives and breathes this philosophy.”

The Clarity product development team held a series of workshops, both internally and externally to determine the business traveller’s needs when it comes to online booking tools. Rather than starting with the process of the travel management company, we placed the traveller at the core of the development and built the tool around them.

“We were aiming for the whole process to be slicker and quicker, drawing inspiration from leisure booking tools which are leading the way in online technology,” Ruth explains. “The new Go2Book learns your preferences, such as ticket type and class and then pre-sets them for you, making the whole process smoother and more personal.”

The theme of personalisation runs strongly throughout the new release which was built with NDC at the centre. Whereas other systems actively label NDC content, we’ve taken the bold move to simply showcase NDC as standard and focus on the end user’s requirements.

Clarity CEO, Pat McDonagh expands, “NDC is the hot topic in our industry at the moment, and many businesses are keen to showcase their capabilities to travel buyers. Our research showed us that the average business traveller doesn’t know, or care about NDC. They just want great content which is personal to them. So we’re giving them what they want – simple, rich content in a quick and efficient interface.”

This new and refreshing approach has seen the introduction of additional amenities content such as wi-fi and seat selection.

“For us, content is King. Yes, the new tool looks great, but it is the underpinning content which is key to its success. We’ve achieved the balance of a slick leisure look and feel, but with the business functionality our users have come to expect.” Pat McDonagh, CEO Clarity


For more information on our online booking tool Go2Book or to request a demo contact us on:

0800 731 1627


The world of business travel is changing and here at Clarity, we do things differently.

We recognise the shift from cost centric to traveller centric programmes and how advancements in technology are playing a huge part in that trend. We deliver the best of global solutions and local expertise to bring the heart of the business traveller and the mind of the travel manager together in a mutually beneficial programme.

Next month, the Business Travel Show 2019 will be taking place at Olympia Grand, London on the 20-21st February and we are pulling out all the stops from product presentations by our in-house experts to sharing our latest manifesto, Hearts & Minds.

We will be showcasing our award-nominated Management Information tool, Go2Insight as well as launching a brand NEW booking platform andour Clarity experts will be hosting presentations on our stand:

Wednesday 20th Feb 

  • Go2Book: 11:30am
  • Go2Track: 2:00pm
  • Go2Insight: 2:30pm

Thursday 21st Feb

  • Go2Book: 11:15am
  • Go2Track: 11:45am
  • Go2Insight: 12:15pm

And after the success of last year, we’re bringing back our travel inspired cocktail hour (or two) from 3pm on Wednesday 20th February, hosted by The Little Gin Company on our stand, B520.

To find out more and to arrange a meeting directly with us please click here. Alternatively you can book an appointment via the official hosted buyer process through the Business Travel Show Website.

We look forward to seeing you there! 

Not long until the Business Travel Show will be in full swing, opening its doors to thousands of corporate travel buyers and managers looking to meet suppliers, enhance their knowledge and develop their existing or new travel programmes. 

We are excited to welcome new and existing clients to our biggest ever stand and look forward to demonstrating how we can help adopt marginal gains into your travel policy, and how our brighter approach to business travel can make your organisation more productive and profitable. 

Speaking of marginal gains, we thought we’d take a moment to offer our top tips on how to make the most of your time if you’re planning on visiting next week: 

1. Plan your route

The Business Travel Show is hosted at Olympia, London. As a business travel management company, it’s only right that we advise all visitors to plan their journey in advance. Booking tickets early, planning your route and checking for any travel disruptions beforehand will all ensure a smooth start to the day. 

There is nothing worse than arriving at an exhibition and having to stand in a queue for ages before even entering. Pre-registering for your ticket will save you some valuable time, allowing you to arrive and head straight in. 

Click here to register for your free ticket

2. Tell people you’re there

The exhibition may be on for two days, but there’s a lot to see and do. For maximum networking opportunities, let people know you’re there. You could announce it on social media, tag in companies you’d like to meet (say hi to us at @Clarity_BT) or mention it via email or phone to your contacts. 

Last year there were over 7500 attendees at the Business Travel Show, so do what you can to make your presence known.

3. Don’t forget your business cards

Although almost everything looks to be moving online, we’d still recommend keeping a safe stash of business cards, just in case.

4. Plan ahead

Our CEO Pat McDonagh's top tip was to know what you want to achieve, book your meetings in advance and be open and clear about your requirements, And don't forget to allow some time for unscheduled conversations as well.

We recommend planning your day before you get there. Throughout the conference there are talks, masterclasses, panel sessions, plenty to keep you busy and engaged with so it’s worth taking a look at the full programme

5. Arrive fully charged

With our reliance on technology, whenever you’re headed to an exhibition the last thing you want is to spend time hunting for a free power outlet or find yourself trapped to a wall for half an hour when you do find it. 

Arrive at the show fully charged and if you can, carry an external power pack. Mobile phone power packs come in all shapes and sizes and are handy for those just in case moments. It means you can charge your device whilst on the go, an essential travel accessory. 

6. Buy your lunch early

It’s safe to say between the hours of 12 and 2pm, most people will be lining up to refuel. Queues at lunch time can really cut into your schedule so why not take your lunch slightly early or later in the day? There are a couple of cafes on the exhibition floor.

Make sure you keep yourself topped up with water too (we’ve got plenty on our stand). If you’re spending the day wandering around Olympia, engaging in conversation, the last thing you want is for dehydration to slow you down. 

7. Wear comfortable shoes

Yes, it’s important to look smart, but what you wear on your feet could make or break your day. There are over 200 travel suppliers on show this year, which is a fair amount of ground to cover. You’ll be doing a lot of walking and standing during the event, comfortable footwear will be essential in keeping the pace (and pain is never a good look).

8. Take a break

Even with comfortable shoes, being on your feet all day will start to take its toll. Our friends at Radius Travel are hosting the relax and rejuvenate lounge, where you can sit back and recharge.  

There are other seating areas dotted around the exhibition so plan in some downtime to rest and decide on your next move. 

9. Get a good night’s rest

A good night’s sleep is by far the best preparation you could have for any exhibition. A full day of walking and talking can be extremely tiring, but it’s nothing a good night’s sleep won’t sort out. 

10. Leave time for informal networking

Arranging meetings ensures that you’ve had time to speak at length about your business needs, but many relationships are built at informal settings. If you can, aim to leave your calendar open for a drinks reception or two. 

After the success of last year, we’ll be hosting drinks and networking from 3pm, featuring a range of specially designed cocktails from The Little Gin Company, or soft drinks if gin doesn’t quite take your fancy. 

To find out more and to arrange a meeting directly with us please click here. 

Alternatively book an appointment via the official hosted buyer process through the Business Travel Show Website.

We look forward to seeing you! 

Find out how brighter business travel can boost your bottom line.