Clarity Sports, part of leading business travel management company Clarity Travel, have teamed up with Kukri Sports. The deal sees the Preston-based brand become the official uniform supplier for Clarity Sports, and the company’s supporter travel arm, sportsbreaks.com.
The partnership will see Kukri provide a formal uniform range, including vital all-weather gear for Clarity’s Team Travel Managers, along with a more casual range of leisure-style wear for sportsbreaks.com personnel, with the range again providing suitability across all weather conditions, from the howling winds and rain we’re used to at the Guinness Six Nations, to the scorching heat of the summer F1 circuits!
With the immediate future for sports travel still largely uncertain, the commencement of the partnership is yet to be confirmed, with the official merchandise set to be worn for the first time either during the 2021 Guinness Six Nations, or at next summer’s Barcelona Grand Prix.
Founded in 1999, Kukri has grown into an international brand, specialising in manufacturing bespoke sportswear for over 100 sports, primarily rugby league, rugby union, and cricket. The brand’s other high-profile partnerships have included a deal to supply all delegation and teamwear for the 2014 Commonwealth Games in Glasgow, the 2018 Commonwealth Games on the Gold Coast, and the forthcoming games in Birmingham in 2022, along with current sponsorship deals with the likes of fellow Clarity Sports partners Lancashire Cricket and Ulster Rugby.
Rob Slawson, Director of Sports Travel at Clarity, said,
“We’re thrilled to partner with Kukri. It’s a brand of fantastic quality and heritage, and all of the team members at Clarity Sports and sportsbreaks.com will certainly enjoy sporting the new merchandise as we continue to get back to doing what we do best at some of the world’s highest profile sporting events throughout 2021.”