We’re excited to unveil our latest challenge to the business travel industry in the shape of a new manifesto: Hearts & Minds.
Following on from last year’s Planes, Trains & Marginal Gains report, in which we urged travel managers and travellers alike to consider the small changes which could have big impacts on travel costs, we’re now laying down a challenge to the procurement community to take a traveller centric approach, shifting focus from the purely cost driven mentality of previous years.
CEO, Pat McDonagh, explains:
“We’ve seen a distinct shift in traveller expectations over the past few years, with more emphasis being placed on experience and trip satisfaction. Yet there still seems to be hesitance from some travel managers to move with this, with concerns over cost and control often being cited as reasons not to adapt to this new way of travelling.”
It might be bold, but we’re laying down our beliefs for a mutually inclusive traveller and procurement programme, where both parties are satisfied and producing an alternative to business travel as we’ve known it.
“This is something we feel very passionate about. We’ve always seen ourselves as disruptive and this manifesto is certainly that. With the arrival of NDC, the rise of the on-demand economy, increasing safety concerns and a desire to actually achieve the much talked about work life balance, we are asking the industry to sit up and listen. Traveller centricity does not mean losing control or additional cost. In fact, we’re confident of the opposite - happy travellers are easier to control and more likely to stick to a policy which they feel treats them fairly.”
Over the coming months we will bring you a host of familiar industry faces, Clarity experts and suppliers to discuss how businesses can truly capture hearts and minds, looking at areas such as sentiment & statistics, wellbeing & profit, freedom & security and much more.