Championing sustainable travel in Entertainment

This Earth Day we're reflecting on how Clarity Entertainment and Media is making waves in our commitment to sustainability

By
Team Clarity
April 22, 2025
 • 
3 minutes
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Team Clarity

As Earth Day prompts global reflection on our planet’s health, Clarity Entertainment & Media isn’t just joining the conversation -we’re helping lead it.

Our commitment to sustainability goes beyond a single day or campaign. It’s embedded in everything we do as we support the fast-paced, ever-evolving world of entertainment and media.

Travel with a purpose

Launched in February 2025, Clarity Entertainment & Media is our specialist travel solution tailored for the creative industries -including film, TV, music, artist touring, fashion, and the arts.

We understand the unique demands of this sector. That’s why we’ve built a proposition grounded in two essentials: high-touch, expert-led service and a forward-thinking approach to sustainability.

We know the bulk of emissions in this sector aren’t just from the obvious flights and transport – they come from the choices made at every step, right down to where a production team sets up office or how they get there. That’s why our insights aren’t just stats on a spreadsheet – help pinpoint the real environmental impact, including those often-overlooked Scope 3 emissions hiding in plain sight.

With over 20 years of industry experience, our dedicated team supports productions, tours, and creative teams across the globe. But we don’t just move people - we move with purpose.

Sustainability at the core

Sustainability isn’t just a feature of our service - it’s a foundational principle. As we coordinate complex, often international travel, we’re continually mindful of the environmental footprint that comes with it.

Our commitment includes:

  • Carbon footprint reporting to help customers track and reduce their emissions
  • Smarter route and logistics planning that balances efficiency with impact
  • Traveller-level data insights to support more informed, sustainable decisions

We’re proud to be officially recognised by BAFTA albert, the UK’s leading screen industry sustainability initiative. Being listed in their official supplier directory reflects our genuine dedication to supporting environmentally conscious productions while delivering world-class travel solutions. For those not familiar, Albert is the screen industry’s go-to for environmental credentials. You’ll often spot their name in the credits of your favourite series – a subtle nod that sustainability was part of the storyline before the cameras even rolled.

It’s not just about measuring impact – it’s about giving our customers the power to reduce it. That’s why our booking options can include greener options right from the get-go, like airlines that are ahead of the curve on Sustainable Aviation Fuel (SAF) or offering hotels that do more than just telling you to reuse your towels. We make it easy to choose better, without adding drama to your production schedule.

A partnership that speaks volumes

This Earth Day, we’re also proud to spotlight our partnership with Wildscreen - an internationally renowned conservation charity that uses the power of storytelling to connect people with nature.

As Wildscreen’s official travel partner, we’re supporting their mission to bring vital environmental stories to life. From sourcing low-impact travel solutions to navigating remote production locations, we’re helping ensure that the stories that inspire action are told responsibly.

Travel that inspires

At Clarity Entertainment & Media, we believe that powerful stories have the ability to change the world. And those stories deserve a travel partner who shares that vision.

Our mission is simple: make travel seamless, smart, and sustainable.

So this Earth Day - and every day - let’s create, move, and inspire without compromising our planet.

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