Together We Thrive: Driving results and innovation at the 2024 Clarity customer conference

The stunning Leonardo Royal Hotel St. Paul’s played host to our Together We Thrive Customer Conference, an event that brought together customers, partners and teams from Clarity and Brighter to explore the trends, tools and strategies shaping the future of business travel, meetings and events.

Organised and delivered by Brighter, our specialist events division, the day was packed with engaging sessions, lively discussions and valuable insights designed to empower businesses and drive growth in an ever-evolving landscape.

Industry trends and insights

One of the event highlights was the unveiling of key findings from our latest customer survey and presented by our Executive Director – Travel, Donna Fitzgerald and Head of Customer Insight Lone Konradsen. The survey shed light on the priorities and challenges facing travel managers across sectors.

Unsurprisingly, cost and budget control topped both the list of priorities (62%) and challenges (93%), reflecting the pressure on organisations to manage costs in today’s economic climate. Technology followed closely, with 16% naming it their number one focus and 69% identifying it as a key challenge, underlining the growing role of tech in streamlining and enhancing travel management.

Interestingly, sustainability ranked lower as apriority (5%) and challenge (22%) for travel managers. However, as Donna noted, this does not diminish the importance of sustainability in the industry: “Everyone wants to do the right thing with regards to sustainability, but they are restrained by costs.”

The findings highlighted that most customers remain focused on reporting sustainability metrics (78%) rather than taking action (22%). As Lone Konradsen observed: “As legislation shifts from Scope 3 reporting to reduction requirements, we anticipate a shift in focus from reporting to action. It’s definitely one to watch.”

Showcasing innovation to support customer success

The conference showcased Clarity’s leading technology solutions, including ClarityGo, our intuitive corporate booking tool and MeetingsPro, our cutting-edge meetings management platform.

ClarityGo offers unparalleled visibility of travel spend while simplifying the booking process to ensure compliance with company policies, making it a game-changer for organisations aiming to balance control and convenience. Meanwhile, MeetingsPro empowers users to seamlessly manage meeting programmes, from instant bookings to live availability, reducing the complexity of meetings management.

These tools demonstrate how we are leading the market by providing innovative solutions that tackle today’s challenges while preparing customers for the future. By integrating technology with expert guidance, we ensure businesses can achieve their goals efficiently and effectively.

Collaboration and commitment at Clarity

Our Together We Thrive conference embodied our commitment to collaboration and continuous improvement. It provided a platformfor meaningful conversations, fostering stronger relationships with ourcustomers and partners.

Special thanks go to our customers who shared their valuable perspectives, our partners for joining us, particularly Leonardo for hosting the conference, and the Brighter team for delivering an event that perfectly reflects our culture and values.

Donna Fitzgerald reflected on the event:

“Events like our customer conference are more than just a chance to share insights – they’re an opportunity to connect with our customers and partners on a deeper level. By coming together to explore industry challenges and innovations, we not only drive better results for their businesses but also shape the future of business travel and meetings management for the better. At Clarity, collaboration is at the heart of everything we do, and this event is a testament to the power of partnership in achieving shared success.”

Let’s thrive together

Our Together We Thrive conference truly encapsulated our journey throughout 2024 – a year of pushing boundaries, embracing innovation and deepening our partnerships. As we wrap up the year, events like this not only demonstrate our ongoing commitment to delivering value and driving growth, but also set the stage for even greater achievements in 2025 and beyond.

If you’re ready to work with a travel management company that prioritises your success, we’d love to connect. Contact us today to learn more about how ClarityGo, MeetingsPro, our expert team and collaborative spirit can help your business thrive.

Hey, before you go, take a look at a few pictures from the conference!