After much anticipation, the Business Travel Show was the perfect setting for us to launch our new online travel booking tool. Speaking at the event, Head of Online Product Development, Ruth Nicholls said “This is not just a simple re-skin, this is a reimagining of the booking process. As a company we have always put the traveller at the heart of all we do and the new version of Go2Book lives and breathes this philosophy.”

The Clarity product development team held a series of workshops, both internally and externally to determine the business traveller’s needs when it comes to online booking tools. Rather than starting with the process of the travel management company, we placed the traveller at the core of the development and built the tool around them.

“We were aiming for the whole process to be slicker and quicker, drawing inspiration from leisure booking tools which are leading the way in online technology,” Ruth explains. “The new Go2Book learns your preferences, such as ticket type and class and then pre-sets them for you, making the whole process smoother and more personal.”

The theme of personalisation runs strongly throughout the new release which was built with NDC at the centre. Whereas other systems actively label NDC content, we’ve taken the bold move to simply showcase NDC as standard and focus on the end user’s requirements.

Clarity CEO, Pat McDonagh expands, “NDC is the hot topic in our industry at the moment, and many businesses are keen to showcase their capabilities to travel buyers. Our research showed us that the average business traveller doesn’t know, or care about NDC. They just want great content which is personal to them. So we’re giving them what they want – simple, rich content in a quick and efficient interface.”

This new and refreshing approach has seen the introduction of additional amenities content such as wi-fi and seat selection.

“For us, content is King. Yes, the new tool looks great, but it is the underpinning content which is key to its success. We’ve achieved the balance of a slick leisure look and feel, but with the business functionality our users have come to expect.” Pat McDonagh, CEO Clarity


For more information on our online booking tool Go2Book or to request a demo contact us on:

0800 731 1627
[email protected]