Clarity and Greengage collaborate on innovative sustainability certification programme

In conjunction with Greengage Solutions (Greengage), we're rolling-out ECOsmart – a new and unique green booking initiative and sustainability certification programme provided by Greengage.

We'll integrate the ECOsmart API, independently verified certification from Greengage, into their proprietary booking technologies, ClarityGo and MeetingsPro.

This initiative allows both our suppliers and customers to collaborate with us and Greengage to achieve their sustainability objectives.

Pat McDonagh, our CEO, highlighted; “Over the last three years, we’ve been a trusted partner of Greengage, strategically collaborating on ways we can work together to help customers reach their sustainability goals and hotel programmes. Customers have the assurance we are working with responsible suppliers. Likewise, by providing our suppliers access to this programme, means they can benchmark and improve their sustainability practices continuously.”

The ECOsmart certification process, tailored for the corporate market, involves a thorough assessment by independent auditors, covering aspects like infrastructure, waste management, green meeting packages, and food policies. Properties can earn certifications ranging from Bronze to Platinum, encouraging ongoing improvements.

Bookers can search and select accredited properties marked by a digital badge in the booking tools, enabling informed decisions without additional research.

Andrew Perolls, Greengage’s Founder and CEO expressed excitement about integrating ECOsmart directly into a TMC, “We’re excited to be partnering with Clarity to take what has already been done with ECOsmart in venue find directories, directly into a TMC for the first time. This joint initiative is part of the wider consultancy we offer Clarity customers and internal training to Clarity employees.”

Kirsty Given, our Director of Corporate Responsibility and Sustainability, explained: “The implementation of ECOsmart with our booking technology demonstrates our commitment to being a sustainable business and our wider investment in sustainable solutions, services, and technology that we provide for our customers. ECOsmart provides a clear and accurate way for bookers to make informed sustainable choices at the point of booking, which is something we know our customers want to be empowered to do.”

The first phase, starting in December, will see the roll out of ECOsmart across a selection of properties and venues, making accredited properties visible in ClarityGo and MeetingsPro.