Clarity have put risk assessments and safety at the forefront of a number of new key technology initiatives as they prepare for the return of travel.

Following a number of client and traveller surveys and digital roundtables, the business travel experts have implemented a number of key risk and safety features to support travellers going forward.

Key amongst these are reassurance UPAs (Universal Product Attributes) to display vital improvements that airlines are undertaking to ensure passenger safety, including clean air circulation, flexible booking options, enhanced cabin cleaning and more. Currently, 100 airlines have provided data, including Virgin, British Airways and United.

With 65% of those surveyed looking to introduce a risk assessment for travel, Clarity have introduced a number of ways clients can incorporate these into online and offline bookings through a series of automated processes. From mandatory risk assessments prior to approval, to a simple notification pop up, Clarity are able to adjust the process to suit the needs of the client.

Alongside these measures, Clarity have also added a hotel accreditation for their bookers to clearly identify those hotels that have met a strict criterion for cleanliness, with easily identifiable icons and information boxes to detail the level of extra safety measures hotels are undertaking.

Speaking of the additional safety and risk protections in their products, Clarity CEO Pat McDonagh, said:

“We’ve taken onboard significant feedback from clients and used that to shape our processes going forward. Reassurance UPAs, hotel accreditation and risk approval are just the beginning of a number of initiatives that we’ve been implementing alongside quality of life improvements such as attribute shopping to give greater choice and the ability to offer alternative flight options that better fit the traveller policy.  

By working with our suppliers we’re able to provide relevant information to our travellers to ensure that they are prepared for this new future we find ourselves in. While some see an increase in digital representation in the industry, we work with a high number of clients for whom being there is a non-negotiable. We will continue to develop products that reduce risk, provide accurate information and instil confidence in travel.”